In this paper, we present our findings of a survey exploring the adoption of the new product development process improvement concepts in the automotive suppliers sector in Turkey. With this investigation, we aim to uncover differences in the way suppliers are adopting new product development (NPD) process improvement concepts. Our results indicate that indeed the adoption of the concepts varies across suppliers, and two important factors explaining, in part, this result are: (1) supplier involvement in design, and (2) the potential branding impact of the part/modules supplied.
- Design Engineering Division and Computers in Engineering Division
Adoption of NPD Process Improvement Concepts in Industry: Status Review of Automotive Suppliers in Turkey—2008
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Yayla, Y, Yildiz, A, & Okudan, GE. "Adoption of NPD Process Improvement Concepts in Industry: Status Review of Automotive Suppliers in Turkey—2008." Proceedings of the ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. Volume 8: 14th Design for Manufacturing and the Life Cycle Conference; 6th Symposium on International Design and Design Education; 21st International Conference on Design Theory and Methodology, Parts A and B. San Diego, California, USA. August 30–September 2, 2009. pp. 123-134. ASME. https://doi.org/10.1115/DETC2009-87681
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