Ten years prior to this paper, innovative mechanical products were analyzed and found to embody multiple innovation characteristics—an average of two more than competing products in the marketplace. At the time, it was not known whether these products would be successful over time and whether the number or type of innovation characteristics would be related with success. In this work, products from the previous study were categorized into well- and under-adopted products. Also, each product was categorized according to the type of firm that launched it: a new venture or an established firm. The innovative products enjoyed a success rate of 77% on average. The success was not dependent on the number or type of innovation characteristics embodied by the product. However, products developed in new ventures embody, on average, one more innovation characteristic and enjoy a slightly higher success rate than those launched by established firms.
Issue Section:
Technical Brief
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