The New Point of View

This paper emphasizes on various aspects of human factors engineering. Researchers believe that superior design creates demand for new products. According to a human factor engineer, a design succeeds because it improves the user’s experience, defined in this case as time to complete a procedure. Metaphase Design’s new paintbrush for Shur-Line looks cool and uses human factors research to improve control and reduce forearm stress. Studies show that a parent’s voice wakes children better than an alarm during a fire. Hospitals and clinicians will pay a premium so they can work faster and more efficiently. Today, a growing number of designers have embraced human factors techniques, while extending those techniques to include emotion and cognition to shape the experience of the user. There is a need for a powerful user experience along with good looks for a product to be successful. The paper concludes that despite all the emphasis on human factors, personality and product profiling, and collaboration, the thinking behind it remains a very human and very personal vision.